The design is a tribute to the elite and uncompromising spirit of the National Security Guard (NSG) — India’s premier counter-terrorism unit. The central figure is a combat-ready NSG operative, depicted in a high-alert stance. Every detail, from the reinforced helmet and visored face to the gloved grip on the weapon, speaks of readiness and lethal precision. The use of red is not merely aesthetic, it emphasises urgency, danger, and sacrifice, key traits of the commandos who operate under extreme conditions. The phrase “When all else Fails” instantly captures the ethos of the NSG, that they are the last line of defence and deployed only in situations of absolute necessity. It’s a motto that embodies confidence, responsibility, and unmatched capability.

NSG : All else Fails is a 58 mm circular high quality Pin Badge with a magnet for those who answer the call when the stakes are highest, the National Security Guard aka the NSG.

NOTE: This is a digital mock-up. This is shown to give you a general idea of how the product will look and are not 100% accurate. Due to the settings of your monitor (such as brightness and contrast) and the digital printing technology, the colours you see in the final product may be different than the mock-ups.